Xi Jinping’s book promoted in Cambodia

a Cambodian conference event was held on Feb. 2, 2015, to provide a forum for the announcement that the 500-page book [written by Xi] will be translated into the Khmer language in the near future.

A forum organized by the Chinese Embassy to promote the eventual translation of President Xi’s book? Was this public relations  or soft-power diplomacy? Perhaps both. But I wonder: is there another book that has had a forum held to promote a forthcoming translation into Khmer?